Friday, November 19, 2010

December 2010 Cover of GQ

Stephen ColbertPatriot of the Year
He bleeds Red, White, and Blue!

Build A Company With Social Media

I just finished my 1st week at my new job, where I am a Marketing Assistant. The company I work for is trying to see the how social media can benfit them. I found this info graphic interesting.

Social Media Building
So much discussion in the SEO community today centers around social media because of its potential to drive traffic, increase awareness, and build links. The challenge of this new medium, though, is to marry social media tactics with real business goals. Here we explore some ways that a business can leverage specific social sites to achieve departmental goals

Info Graphic

Map of Online Communities (2007)
Goegraphical Area represents membership size

Online Communities

Nike Fan Allegedly Designs NFL Uniforms

The Rumor is out that Nike officially takes over in 2012 as the NFL uniform supplier. Nike's Brand President Charlie Denson said that the NFL uniforms were outdated and Nike would be making big changes to rectify that.
If the Nike uniform design sketches that are popping up on message boards are indeed legit (many believe Nike has leaked them in hopes of getting easy feedback from teams and consumers), then the NFL is about to be propositioned with one of the most drastic rebranding campaigns in sports history.

Below are example of the "new" uniforms for the Maimi Dolphins, Denver Broncos, Pittburg Steeleers, Dallas Cowboys and the New Englang Patriots!

Miami ( ( ( (
New England (

Friday, November 12, 2010

Packaged Wine...Not Boxed!

Did you ever think that wine would be literally packaged by the glass? Well, Mark and Spencer has done it!

As if boxed wine and mini-bottles weren't controversial enough now we have wine packaged in individual glasses. Marks & Spencer debuted the individual serving sizes called "Le Froglet" in the UK this summer and has now started offering them in Hong Kong at their M&S food shop in Wanchai. A sign that they're doing well? Perhaps. M&S reports that more than one glass is sold every minute.

Although the glasses are, of course, not really glass. It took 18 months of development to come up with the design, which includes a plastic wine glass, a leak-proof paper top, and even "inert filling technology" to keep the wine from being exposed to oxygen inside the packaging. The single-serve glasses are geared to impromptu picnickers or people who want just one glass with dinner and according to the WSJ they actually taste better than expected, as long as you don't let them sit too long after opening. Le Froglet comes in three flavors, Shiraz, Rosé, and Chardonnay, for about $5 each.

Innovative Fashion

This is the latest innovative technological fashion. has launched their new line of colorful USB Flash drive cufflinks. The Robert Graham USB Flash Drive Cufflinks have a total of 4GB storage capacity (2GB in each cufflink). The top of the cufflink pops off leaving the rest of the cufflink attached so you don't have to remove them to access your ready-at-the-wrist data storage. The cuffs come in paisley and rainbow patterns in addition to the leaf design shown above and sell for $228. also sells engravable gold-plated and sterling silver cufflinks

Ms. Pacman Music Video - The Go! Team

I saw this video this morning and thought this was a creative way to execute something so classic! Enjoy!

Friday, November 5, 2010

Simple Narrative

I absolutely love cartoons and comics. They seem so simply put together. Here is an example of a narrative executed through a comic strip.

Hulk's award winning performance

Story Time

As we figure out what our narratives are, here is a list I found via yahoo, that will help the creative process.

There will always be the
1. Man versus man.
2. Man versus nature.
3. Man versus self.
4. Man versus man’s work.
in writing.

1. QUEST - the plot involves the Protagonist's search for a person, place or thing, tangible or intangible (but must be quantifiable, so think of this as a noun; i.e., immortality).
2. ADVENTURE - this plot involves the Protagonist going in search of their fortune, and since fortune is never found at home, the Protagonist goes to search for it somewhere over the rainbow.
3. PURSUIT - this plot literally involves hide-and-seek, one person chasing another.
4. RESCUE - this plot involves the Protagonist searching for someone or something, usually consisting of three main characters - the Protagonist, the Victim & the Antagonist.
5. ESCAPE - plot involves a Protagonist confined against their will who wants to escape (does not include some one trying to escape their personal demons).
6. REVENGE - retaliation by Protagonist or Antagonist against the other for real or imagined injury.
7. THE RIDDLE - plot involves the Protagonist's search for clues to find the hidden meaning of something in question that is deliberately enigmatic or ambiguous.
8. RIVALRY - plot involves Protagonist competing for same object or goal as another person (their rival).
9. UNDERDOG - plot involves a Protagonist competing for an object or goal that is at a great disadvantage and is faced with overwhelming odds.
10. TEMPTATION - plot involves a Protagonist that for one reason or another is induced or persuaded to do something that is unwise, wrong or immoral.
11. METAMORPHOSIS - this plot involves the physical characteristics of the Protagonist actually changing from one form to another (reflecting their inner psychological identity).
12. TRANSFORMATION - plot involves the process of change in the Protagonist as they journey through a stage of life that moves them from one significant character state to another.
13. MATURATION - plot involves the Protagonist facing a problem that is part of growing up, and from dealing with it, emerging into a state of adulthood (going from innocence to experience).
14. LOVE - plot involves the Protagonist overcoming the obstacles to love that keeps them from consummating (engaging in) true love.
15. FORBIDDEN LOVE - plot involves Protagonist(s) overcoming obstacles created by social mores and taboos to consummate their relationship (and sometimes finding it at too high a price to live with).
16. SACRIFICE - plot involves the Protagonist taking action(s) that is motivated by a higher purpose (concept) such as love, honor, charity or for the sake of humanity.
17. DISCOVERY - plot that is the most character-centered of all, involves the Protagonist having to overcome an upheavel(s) in their life, and thereby discovering something important (and buried) within them a better understanding of life (i.e., better appreciation of their life, a clearer purpose in their life, etc.)
18. WRETCHED EXCESS - plot involves a Protagonist who, either by choice or by accident, pushes the limits of acceptable behavior to the extreme and is forced to deal with the consequences (generally deals with the psychological decline of the character).
19. ASCENSION - rags-to-riches plot deals with the rise (success) of Protagonist due to a dominating character trait that helps them to succeed.
20. DECISION - riches-to-rags plot deals with the fall (destruction) of Protagonist due to dominating character trait that eventually destroys their success.

Armani Campaign - Housekeeping ft Cristiano Ronaldo

This Armani ad with soccer star Christiano Renaldo is the latest buzz. This ad confirms that sex sells and has has 7 million views since it debut a week ago. The question is how will Armani's sales be affected by this ad. It doesnt make me want to buy Armani but I don't mind the commercial playing over and over, which will probably convince me to buy something Armani.